FitClub Agency
About Us
Why We Started
YOU + CLIENT = MORE BUSINESS
If you’re wondering why we started this marketing agency, it was obvious. With two businesses, one a martial arts gym and the other a digital marketing agency, it was a match made in heaven!
Using one set of skills to apply to the other business was a no-brainer – then during the 2020 pandemic we realised we weren’t the only gym that needed help.
As we developed the system, more gym owner friends got interested and now the model gets potential customers through the door on autopilot; letting you focus on helping people reach their health and fitness goals.
Ultimately, all we do is get people to come see you but supplying the tech and then making sure it doesn’t get in your way. We’ll get the interested customers in your sales pipeline. All you have to do is tell them what they need to know and sign them up!
About The Owner
ROB SIMPSON (FOUNDER AND CEO)

Rob started Judo at just 7 years old and, after years competing at national and international level Judo and learning Muay Thai in Thaliand, he discovered Brazilian Jiu Jitsu when asked to join a local grappling tournament in Bangkok. The rest, as they say, is history! He turned his lifelong passion for fitness and martial arts into a business when he opened his first Martial Arts Academy.
With 22 years of IT Consultancy on his CV, consulting for investment banks on their systems, Rob took his business skills and his hobby and looked for ways to marry them up.
After having to start the gym from scratch and many frustrating experiences with Digital Marketing companies who just didn’t get the unique pain points of a gym, he set about studying digital marketing himself. He applied his new skills to grow the small gym into a flourishing academy.
This also led to consultancy developing leads and marketing systems for major businesses, franchise brands and of course, gym owner friends.
Understanding that most gym owners don’t want to get bogged down with a ton of technology and systems, he travelled the world to learn cutting edge technologies that gyms could use to best grow their business.
Having tested the methods in his own academies, Fitclub Agency was designed to help people like you get and retain more members.
As an entrepreneur specialising in helping business get more leads for a gym – with FitClub Agency, Rob has built an agency with a comprehensive understanding of running and marketing gym businesses.
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Read MoreFrequently Asked Questions
Questions? We 've Got You Covered
As a fitness marketing agency, we know how to get you leads. We use different methods to attract leads, such as paid ads, reputation-building, and SEO-friendly websites. We also use automated follow-ups to ensure you don’t miss any leads.
A lead is someone who is interested in your services and provides their name, number, and email address. They have a high intent to use your service.
A click on an ad is not a lead yet. We make sure you convert as many as possible so that they turn up at your facility
By having high visibility for your services in your local area. Be that from a highly engaging website that attracts traffic using local SEO and converts. A great social media presence and running ad campaigns with offers that compel people to come and check it out.
Start with your target market. Create a phenomenal offer that speaks to that market and then craft the ad based on that. The ad could look professional but if the offer is not a good one made to the right people they are not going to click on it.
- Establish who your target market is.
- Create a compelling offer
- Create Facebook, Instagram and Google ad campaigns (don’t forget TikTok, Youtube etc) that appeal to your target audience. Make sure it’s set-up to perform with that platform’s algorithms in mind.
Yes, we focus on fitness and are a personal trainer marketing agency with staff who work in the industry.
They have experience and expertise in building online personal training businesses. They can help make coaching clients easier and get results for clients on a larger scale. Book a call and we will help your personal training business to the next level
Drive Growth, Increase Membership, and Boost Your Fitness Business to New Heights
Drive Growth, Increase Membership, and Boost Your Fitness Business to New Heights
UNLOCK YOUR GYM'S FULL POTENTIAL TODAY!

"I would like to express my deep gratitude to Fitclub Agency for the excellent work they have done with us! Two months ago, we hired their paid traffic and marketing services, and since then we have seen incredible results."
Helio Pereira Gracie Barra Ramada